A menu made up of memories

A menu made up of memories

2

March2026

From the light of candles during power outages, from the carpet on my grandmother’s wall, and from the hot borscht after school. From the school pizza, the bubble gum, and the oxygen shake in a plastic cup.

menu

A menu made up of memories

A menu made up of memories

We have carefully transferred familiar tastes and images to the present day — preserving their mood, but adding an author’s look.

This is a story about a time when joy was simple and impressions were real. A story to go back to.

MOLOKO

Nostalgic hookah, stylized as a can of condensed milk. Creamy aroma of condensed milk, coconut chips and vanilla.

“One of the most vivid childhood memories is a tea party with pancakes, where the whole family gathered. I only ate pancakes with condensed milk and nothing else.If you couldn’t get a can of condensed milk, the tea party was canceled. Like many children from the south of Russia, I went to a health camp for the summer. A rich cultural program, procedures, breakfast, lunch and dinner — the day was scheduled by the minute. Despite the strict schedule. We still went to the buffet for sweets, and our favorite treat was always condensed milk. Without waiting for dinner, the guys and I ate several cans each. However, after that we weren’t interested in going to the canteen — we were already full and happy.” - TIMOFEY SHEPILO. BRAND CHEF

8 000 ₽

KOROBOK

Designer hookah, stylized as a matchbox. Woody aroma of sandalwood, cypress, combined with bergamot, wild herbs and thyme.

“In my childhood, matches were almost a universal tool. The lights were often turned off, and we lit candles, gathered as a family, and played cards. Matches were kept in a drawer in the kitchen. The matches were used to store small items: my father kept tin, and my mother kept needles and buttons. Matches were also part of games: you would press a match against a grater, then flick it, and it would light up in mid-air. Whoever could get their match to fly the farthest and light up first won. The design of Soviet matches still takes me back to my carefree childhood. It was the concept behind our original hookah.” - NIKOLAI BELOV SOUS-CHEF

9 000 ₽

TUTTI FRUTTI

A bright fruit cocktail with the taste of that very chewing gum.

1 500 ₽

BABUSHKA

A berry cocktail based on mountain ash tincture with hints of black tea and a bread aftertaste. Every sip takes you back to your childhood for a few moments.

1 700 ₽

Oxygen cocktail

A drink with a slight sweetness and weightless bubbles. Cherry or apple flavor.

350 ₽

School pizza

A favorite dish from my childhood. In our version, it’s made with beef and Parmesan cheese.

1 100 ₽

Three tubes

A nostalgic sweet with homemade condensed milk. A classic for all times.

850 ₽

Nostalgia for the past

“The most vivid school memory is when you come home after school, throw your backpack in the farthest corner, pick up a newspaper with a TV schedule to mark all the cartoons for the week, and sit down to eat your mother’s borscht.

The radio is quietly playing in the apartment, the lilacs are blooming outside the window, and the warm green scent fills the air. You can hear the kids playing in the yard, and you have three months of summer vacation ahead of you. You can buy 1-ruble-per-piece fruit ice from the kiosk, play Cossack-Robber, visit your grandmother’s dacha, and go to the beach with your parents. Your biggest concern is to fit all the summer reading into your schedule.”

- Ksenia Tretyakova, HEAD OF INTERNATIONAL MARKETING

 

“As a child, I especially loved oxygen cocktails — they were airy, sweet, and unusual. We were told that they were very healthy, so after school, the whole class would go out for them, feeling a little important and grown-up.”

- Fedor Naumov, CHEF BARTENDER

 

“When I think back to my childhood, I always remember the taste of my grandmother’s compote — it was warm, sweet, and slightly sour. It reminds me of the simple joys and days in the countryside that I wish I could experience again. It felt like there was an entire life ahead of me, and nothing was impossible.”

- Vladimir Snegirev, CEO